We know there are ways to wean people off high energy foods and to convert poor eating habits but we need to avoid any sense of social engineering in case we get this wrong.

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If there's one thing sub-sea engineering lacks, it's a sense of aesthetic.

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We have marketing capabilities, design and engineering prowess, and money, and we deploy them wherever it makes sense.

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It now makes more sense for the mechanically talented to write programs to do mechanical engineering than do mechanical engineering.

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" Genetic engineering, exults biologist Gregory Stock, "is going to expand our sense of what it means to be human.

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Lifetime employment once made sense, says Mr Murayama, because the company's strength lay in production engineering, and the ability to innovate through small engineering improvements requires a good deal of experience.

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Mr Hassan is good at cultural re-engineering: at Pharmacia, he was widely credited with smoothing feathers ruffled by an earlier transatlantic merger and bringing a sense of unity to the firm.

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