One senior woman told the report that engineering needed to improve its image in line with the "Hollywood-ization" of other careers such as medicine and law.

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Attractive design and advanced engineering are necessary but not sufficient: these days manufacturers need the image, the automatic consumer association with excitement, to lend an aura to their boxes on wheels.

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When I gave a TEDGlobal talk on femto photography in June, I began with a reference to Doc Edgerton, a very popular MIT professor of electrical engineering who, in 1964, wowed the world with an image of a bullet in midair, having just passed through an apple.

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Engineering graduate, Kaichi Watanabe, is pictured on the notes alongside an image of the Forth Rail Bridge on which he worked as a foreman.

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Within Korea University, the School of Electrical Engineering's Intelligent Signal Processing Lab (ISPL), headed by Professor Ko Hanseok, specializes in both image and speech processing.

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