Despite opening up its search engine to the public last October, Hakia still has yet to semantically analyze the entire Web--its results still depend partly on a makeshift algorithm that Berkan declines to describe in detail.
"If they can scale this up to an engine that's more suitable for this market, then Ford will be opening a lot of doors for diesels here, " says Lindsay Brooke, a powertrain expert at the forecasting firm CSM Worldwide.