During the class, we walked through my Desire Engine framework, a four-step cycle that creates preferences and usage habits.

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Backed by Warburg Pincus, Benchmark Solutions has spent about 40 million developing its Market Calibrated Framework engine which, the company says, has algorithms that work like an experienced trader in pricing bonds.

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What you see in the diagram above is that the framework maintains the in and out points of the WebKit flow, but takes a detour in the middle using its own physics engine, render engine and rules framework to replace the native WebCore functions.

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If we think of Watson as a framework and integration engine for aggregating medical big data sources we may be able to fight the next war instead of the last one.

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In this framework, news is primarily a click-generating engine, featuring movie listings, weather forecasts, or the doings of the Kardashians.

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