"LG always strives to provide the most engaging, most convenient user experience to consumers all over the globe, " said Havis Kwon, President and CEO of the LG Home Entertainment Company.
The depth of original content combined with comprehensive curation has the potential to create must-visit brands for consumers and deliver socially engaginguser experiences that reach audiences through multiple distribution channels.
When theuser is able to experience an event that is emotional (hopefully fun) and engaging, she or he is most likely to have a positive impression of that brand.