Engage your customers by asking them to share photos of themselves using your products or services.
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The goal now is to engage your core customers with such depth that they become your advertising.
Or how to engage your children while narrating a story by making the characters come to life?
If you have 70, 000 Twitter followers but never engage your audience, is that really better than having 5, 000 followers who adore you?
Yesterday, Apple Chairman Steve Jobs wowed the world and showed what is possible when you engage your audience with substance and dash.
When done well, your business can not only increase the financial benefit to charitable causes, but engage your customers and staff in the process.
So if you want to be a success, if you want to engage your fans, you go out of your way not to disappoint them.
Whether you are making a corporate presentation, holding a press conference, communicating strategy or leading your company in a competitive environment, stories help you engage your audience.
You want your presentation to engage your audience in an interactive conversation that leads to a closed deal, a new customer or partnership, or a round of funding.
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While it is exciting to get your message out and engage your fans around the brand, the ability to listen and learn from your fans is equally important.
While weekly metrics can be sporadic, each month you should be thinking about how you can more efficiently attract, convert, and engage your users to show a healthy rate of growth.
But inside the organization, social technologies are powerful tools that you can use to engage your employees for real-time feedback, enabling them to collaborate on tasks and connect to the resources they need for success.
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Engage your listeners with vocal tricks.
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And how and when do they actually engage with your company (and your competitors)?
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But what if only a few of those people are willing to engage with your business?
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The myriad of methods to engage with your digitally connected customers is mindboggling.
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And as Cyrus points out, you routinely refuse to engage with your audience and acknowledge your numerous egregious errors.
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You need to Tweet, you need to have a profile, and you need to engage with your friends, family and stakeholders online.
How safe is it for individuals to fully engage in your organization?
They will even tell you when and how they want to engage with your sales teams and their expectations of what, for them, makes a valuable customer experience.
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Empower those people assigned to engage with your customers.
Because although customers engage with your brand, they interact with your people: the people who sell your products, the people who market for you, the people who provide support and service on your behalf.
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This week, I want to expand on another aspect of that vision, to focus on what those people are actually going to accomplish, and how reinventing your business applications can actually help your people engage more fully with your customers.
Embracing these new ways of working by delivering a truly mobile work experience empowers your people to collaborate across time zones and geographies, to stay productive even away from the office, and to engage with your business and your customers in new ways.
Not too long ago I spent some time with Judith Umlas, Senior Vice President at the International Institute for Learning, to talk about her most recent book Grateful Leadership, Using the Power of Acknowledgement to Engage All your People and Achieve Superior Results.
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My point is this: I'm not saying having a Twitter feed instantly makes you a decent train company - it certainly won't get rid of complaints about fare increases and cramped conditions - but it does at least indicate you are trying to engage with your customers.
Social media is only as valuable as its ability to meet business goals such as aggregating and understanding social data and user preferences, building an online reputation for stakeholders, listening and engaging to increase loyalty and providing a means for like-minded consumers to engage about your brand and its products.
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You will just move them into more effective and more specialized roles to help engage and close your customers faster.
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