But to do that you need to have something that customers can engage with.

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They require that we all engage, that we all find a way to be involved, to do something, to get off our keisters and make a difference.

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Do humans simply need to root for something, to engage in warfare?

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"Now we have seen a constructive and welcome move from the local Orange Order in Portadown saying that they will engage with the Parades Commission and with local residents, something which hitherto they have absolutely refused to do, " he said.

BBC: News Online