Walmart stores are busily adding products, packing the aisles and endcaps with merchandise, and promising low prices, every day.

FORBES: Walmart Sending Mixed Messages of Every Day Low Prices and Nicer Stores

Target is already displaying its selection of Top 20 toys on endcaps in stores complete with QR codes that let shoppers scan and order an item on site, with free shipping.

FORBES: Holiday 2012: Target And Toys 'R Us Come Out Swinging