All the proceeds will directly fund global conservation projects to create sanctuaries and protect natural habitats to save endangeredspecies from extinction.
Especially, one supposes, to those who systematically blasted it to the point of extinction even after it was declared an endangered and protected species in 1973.
The Convention on International Trade in EndangeredSpecies gave warning last summer that over-fishing had put sturgeon in danger of extinction: 90% of the world's caviare comes from the Caspian.
The question of extinction most recently surfaced at the talks on the Convention on International Trade in EndangeredSpecies of Wild Fauna and Flora (CITES) - the treaty meant to save endangeredspecies from the devastating effects of trade.