It's doing it because a Google user on any platform stands a chance at delivering both information and revenue, but the end result is a win for consumers who prefer iPhone.
In this world, there are no scripts because anything that could be scripted has already been automated and made available to the end-user, who now finds it inconceivable that they should have to contact companies to change basic information, like notification settings or credit card information.
Data loss prevention systems are useful for monitoring enduser activities and identifying suspicious patterns of behavior on the network, like accessing unusually large amounts of sensitive information.