The dominant mobile chipset maker introduced a new chipset solution, dubbed the RF360 Front End Solution, which it claims will help solve the problem of LTE fragmentation that handset makers including Apple face worldwide.

FORBES: Move up http://i.forbesimg.com t Move down

It is not until the end of this stage that the buyer defines how they plan to solve their problem and begins to investigate potential solution providers.

FORBES: Influencing Your Buyer

Of course, none of these technologies would solve the problem faced by Mrs Pretty, who will still need her family's help to end her suffering.

ECONOMIST: Suicide technologies