Zuckerberg: By having developers run ads, we end up getting a portion of revenue tied to revenue created.

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However, their high end markets represent only a small portion of the total China market.

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As the services and higher end hardware (servers) sales become a bigger portion of revenue, margins will grow.

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Perhaps the most fascinating portion of the book comes towards the end.

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European regulations, which were agreed at the end of last year, said nutritional information must be labelled either per portion or per 100g.

BBC: Consultation launched on how to label food

If no deal is reached by the end of this month the owners are going to lock the players out, threatening at least a portion of the 2011-12 season.

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