According to Nobel Prize Winner Danial Kahneman, I have experienced the Peak End Rule: We judge our past experiences almost entirely on how they were at their peak (pleasant or unpleasant) and how they ended.
In other words, make sure that your peak and end is memorable, branded and differentiated.
As a player for Preston North End Shankly's peak years coincided with the Second World War, and he lost several years of his career to the conflict.
Optimizing the peak-end rule is about capturing the moments of customer experience that demonstrate how your purchase pathway rates from poor to great because there is no in-between.
Designing for the peak-end rule is another way of not focusing on what is less important, but about focusing on what brings the most value to the customer experience.
Apparently, we discard the other experiences of the purchase pathway and recall only certain details of the journey: the peak and the end.
Indeed, the American Stock Exchange Pharmaceutical Index is down more than 30% from its peak at the end of 2000, and off 23% since the beginning of 2002.
If Time Warner Cable can successfully regain market share at 2006 peak levels by the end of our forecast period, it could signal 13% upside to our current price estimate.
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Does that mean that the current secular bear market will last until 2017, but that the current cyclical bull market will last a couple more years, and not end until it has reached its peak of 2000 again?
FORBES: This Bull Market Could Hit Old 2000 Peak Before Ending
The Nikkei was 19.1% down from its March peak, and by the end of Monday the Hang Seng Index was 16.3% down from its February high.
But they will have to be at the peak of their powers to end Europe's bid for a famous green jacket with the likes of Woods and Mickelson the men to beat once again.
Of the two models unveiled at this week's show, the Peak is the higher-end: it boasts a 4.3-inch qHD display, 8MP rear camera and 2MP front-facing cam, a 1.2GHz dual-core Snapdragon S4 Play chipset (MSM8225), 512MB RAM, 4GB storage with microSD expansion and a 1, 800mAh battery.
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At its peak last week Yahoo had risen 81 percent from the end of August (40 percent alone following the new profit-margin numbers).
By mid-week, the Dow Jones Industrial Average had gained 13% from its low at the end of August, leaving it only 9% below its July peak.
The second interesting observation is that 7 out of 8 of the cyclical bull markets within the long term trend lasted for several years, and did not end until the market was back to its level achieved at the peak when the secular bear began.
FORBES: This Bull Market Could Hit Old 2000 Peak Before Ending
The City may end this year employing 100, 000 fewer people than its pre-crisis peak of 354, 000.
The problem with this strategy, however, is that Cisco end up paying top prices for Net Speed and Growth Networks acquired at the peak of the high-tech bubble.
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The duo will "focus on their peak-time commitments" with the station and will leave before the end of the year.
We now expect gross margins to be around 29% for 2010 and reach a peak of around 36% by 2014 before declining to 34% by the end of Trefis forecast period.
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