And to this end coupled with affordable ticket prices, the LOC is banking that packing the house will fuel increases in concessions and merchandise revenue that will more than make up for selling Olympic tickets at prices below market value.

FORBES: That's The Ticket: London's Calling For Affordable Olympic Experience

Dividing your attention and packing your schedule full to the point of exhaustion is a sure-fire way to end up with a bunch of mediocre performances.

FORBES: What James Franco Can Teach Us About Multitasking