We don't know what this phone will ultimately be called, but it doesn't take more than a couple glances to pick up on the fact that it's relatively high-end, equipped with an 8 megapixel cam and full AMOLED touhscreen.

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There are three options to contemplate this holiday season: a tiny, versatile action cam, a consumer camcorder or a high-end professional model.

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Of the two models unveiled at this week's show, the Peak is the higher-end: it boasts a 4.3-inch qHD display, 8MP rear camera and 2MP front-facing cam, a 1.2GHz dual-core Snapdragon S4 Play chipset (MSM8225), 512MB RAM, 4GB storage with microSD expansion and a 1, 800mAh battery.

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