It does have a lot of work to do to incorporate these products into its broader software-enabled strategy.
As well as balancing short-and long-term objectives in this way, Mr Ros's understanding of Ericsson's overall strategy has enabled him to expand far beyond corporate finance.
The company also expects to expand its reach through freelance talent, a strategy that enabled the firm to handle big projects while keeping labor costs in check at 360 Design Events.
Team boss Ross Brawn said he regretted not putting Button on a different strategy that might have enabled him to get further up the field early in the race.
Salesforce, which has been pushing its social media strategy by acquiring companies such as Buddy Media, has enabled its customers to interact and engage with clients in meaningful ways.
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The Wall Street Journal previously reported that Microsoft also is planning price breaks for its Windows and Office software as part of a strategy to spur lower-cost touch-screen devices enabled by its Windows software.
Strategy should now be all about adding services to content, usually enabled by software that makes the content more useful, more personal and more valuable.
At the same time, mobile operators urgently need a Wi-Fi strategy to cater to the explosive growth of Wi-Fi-enabled smartphones, tablets and mobile data devices in general.
Not only were we more productive and engaged when we were brainstorming and strategy planning together, physically, but the in-person teambuilding activities also enabled us to trust and care for each other even more than before.
The grant was offered by the Technology Strategy Board (TSB), a body set up by the government in 2007 to stimulate technology-enabled innovation.
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