The constant communication between Sales and Marketing enabled the two teams to quickly assess what worked, refine activities to be more effective, and determine which programs to drop.

FORBES: How Alignment Helped Sales Win

MTV's brand, its models-with-attitude presenters and its relentless marketing, has enabled it to pull ahead of its rival.

ECONOMIST: Star woes

First, it is a more tailored approach for targeted marketing and online advertising enabled by advances in technology, search and consumer behavior algorithms.

FORBES: What Do Angie's List, GroupOn, LinkedIn, QuinStreet and BankRate Have in Common?

Eloqua is absolutely essential to how we do our marketing and it has enabled us to do things that five years ago we only dreamed were possible.

FORBES: What Oracle's Plan To Acquire Eloqua Means For Marketers

Dynamic business solutions have enabled Vitamix to quickly onboard hundreds of new employees, manage new channels for sales and marketing, and empower employees from the executive office to the factory floor to turn new ideas into better results for customers.

FORBES: CIOs: Having Your Cake and Eating It Too

Their rapid embrace of the Internet and social media enabled them to buy on their own terms, circumventing the effort of B2B marketers to push marketing at them.

FORBES: Influencing Your Buyer

"Support for Dolby Digital Plus audio within UltraViolet CFF media assets is an important facet of the efficient, automated UltraViolet production workflows enabled by our latest media transformation and workflow solutions, " said Mike Nann, Director, Marketing and Communications, Digital Rapids.

ENGADGET: UltraViolet movie format to use Dolby Digital Plus encoding, keep sound thumping across platforms

Tops among the eight announcements the company will make about its Marketing Cloud, which is what it calls its online collection of five major ad and marketing products such as social, analytics, and targeting, is a new touch-enabled user interface.

FORBES: Adobe Aims To Streamline Marketing Cloud With Pinterest-Like Social Dashboard