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At heart, marketing is about making emotional connections and developing an affinity between a person and a company.
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That more than many other parts of the Target marketing mix helped define the emotional feel and space of a more designed experience that the brand conveys.
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Measuring your age and gender today could turn into marketing to your weight, race, or emotional state down the line.
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But should the link between physical expression and emotional experience bear out, it could develop into a marketing challenge for Botox marketers such as Allergan.
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While the former position focuses on all that big data has to offer, the latter focuses on increasing consumer emotional involvement in the brand through social media and content marketing stories as well as on weaving the brand storyline into offline brand experiences and marketing initiatives.
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"A lot of advertisers are running long commercials to tell these stories that engage people often in a very emotional way, " said Tim Calkins, clinical professor of marketing at the Kellogg School of Management at Northwestern.
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