Measuring galvanic skin response--changes in the electrical resistance, that is--can gauge emotional involvement.

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The effect, however, is to end any possible emotional involvement in the material.

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Building off the successes of "BioShock" and "BioShock 2, " creative director Ken Levine wanted to further ramp up the player's emotional involvement in the game.

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The characters will act as a guide for the audience, leading them into the story and giving them a clearer understanding and greater emotional involvement with what is going on.

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While the former position focuses on all that big data has to offer, the latter focuses on increasing consumer emotional involvement in the brand through social media and content marketing stories as well as on weaving the brand storyline into offline brand experiences and marketing initiatives.

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Aniston plays Sue, a buttoned-down travelling saleswoman (she deals in decorative art), whose obsessions over charitable causes help spare her any emotional self-involvement.

NEWYORKER: Management

To assess emotional over-involvement, the researchers looked at the extent to which family life centred on the child, and whether the mother was happy to leave her child with others and whether she has interests which are not related to the child.

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The team added that "obesity may be part of wider concerns about neglect or emotional abuse" such as poor school attendance, exposure to or involvement in violence, neglect, poor hygiene, parental mental health problems or emotional and behavioural difficulties.

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