To bring their concept of emotional media to the general public, Divide Nine created a platform called Vixlet.

FORBES: Introducing Vixlet

In the end, mature investors are those who have a rational and an emotional understanding of the concept of loss aversion and its potential to affect our investment decisions.

FORBES: A Frame of Reference: Downside Risk

This product brings its unique concept, with the emotional impact of Ferrari, right into users' living rooms, allowing them to enjoy racing in a very immersive way.

ENGADGET: Thrustmaster unveils Ferrari Vibration GT Cockpit 458 Italia Edition and Ferrari gamepad for Xbox 360, we go hands-on

His stamping ground is "the moral, emotional, and political colourings of the concept of human nature in modern life".

BBC: Aventis science prize 2003 - Pinker

The concept is easy for advisors to sell because it has a great deal of emotional appeal.

FORBES: How To Market Time The Fiscal Cliff

The emotional charge it delivers, the overpowering evidence of destruction it represents, the heart of the Libeskind concept, is compromised.

WSJ: Daniel Libeskind Envisions Ground Zero