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To bring their concept of emotional media to the general public, Divide Nine created a platform called Vixlet.
FORBES: Introducing Vixlet
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In the end, mature investors are those who have a rational and an emotional understanding of the concept of loss aversion and its potential to affect our investment decisions.
FORBES: A Frame of Reference: Downside Risk
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This product brings its unique concept, with the emotional impact of Ferrari, right into users' living rooms, allowing them to enjoy racing in a very immersive way.
ENGADGET: Thrustmaster unveils Ferrari Vibration GT Cockpit 458 Italia Edition and Ferrari gamepad for Xbox 360, we go hands-on
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His stamping ground is "the moral, emotional, and political colourings of the concept of human nature in modern life".
BBC: Aventis science prize 2003 - Pinker
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The concept is easy for advisors to sell because it has a great deal of emotional appeal.
FORBES: How To Market Time The Fiscal Cliff
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The emotional charge it delivers, the overpowering evidence of destruction it represents, the heart of the Libeskind concept, is compromised.
WSJ: Daniel Libeskind Envisions Ground Zero