He explains that what he finds interesting is that there was no difference between men and women in terms of the sense of emotion that the memories evoked.
One of the most overused terms in sports is "emotional victory, " and the emotion is almost always owed to something that's happened before the game, that has already been converted from sadness into inspiration.
When one party in a negotiation exudes any emotion that even hints at need, the adversary will simply go to town to exact terms and arrangements highly disadvantageous to the needy party.