When you set aside the emotion and just look at the facts, you see no reason to decline the offer.

FORBES: Why Emotional Decisions Aren't Always Bad

If we want to persuade someone or get them to accept new evidence, we need to set the stage by appealing to emotion first, facts and logic second.

FORBES: Want To Influence Others? Stop Being So Rational!

The Web site, whose founder works with Stanford's longevity center, determinedly walks users through a set of questions to help them make emotion-free decisions about nursing home and end-of-life care.

FORBES: Rethinking Old Age

Yet the idea went nowhere, and the company set up by Toshiba to promote other uses of the Emotion Engine was closed down.

ECONOMIST: Computing