Based on the title, Designing for Emotion could have been just another collection of pretty design samples embroidered with squishy commentary.

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Emotion has to play a role as well in product design.

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Freitag and her team continue to seek out ways to design outreach campaigns and programs which use a combination of reason and emotion to empower individuals and organizations to proactively prepare for disasters.

WHITEHOUSE: Wendy freitag | The White House