Dan and Chip Heath point out in their Fast Company magazine column that Emotion, not Knowledge, is the Catalyst for Change.

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Change involves two elements: logic and emotion.

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Stock prices change every day and are subject to all manner of emotion and trivial news flow.

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The change in the mood about military service began with an outpouring of emotion about the second world war.

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Compelling narratives that evoke emotion and inspiration will always have a place in building awareness and support for social change.

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Setting aside the notion that good journalism captures both fact and emotion, LaValle illuminates a distinction that eludes many senior managers and may account for why many change initiatives fail.

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