Another reason why agencies should be leading the way is because they are often staffed by the very people who push the boundaries of mobile, social and other emerging platforms.
All told, a lot of emerging platforms are out there that we as marketers can use to really move out of our comfort zone and surprise our clients and consumers.
"Through the launch of WatchESPN, as well as the overall multi-year Disney relationship we announced earlier this year, we are providing millions of customers the opportunity to get more sports and entertainment programming across multiple platforms, " said Matt Strauss, Senior Vice President, Digital and Emerging Platforms, Comcast Cable.
The Tapjoy ad marketplace spans over 10, 000 applications and 280 million global consumers on iOS, Android and emerging mobile platforms, delivering more than 1 million advertising completions per day to application developers and advertisers.
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Jude with new growth platforms in emerging technical fields.
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New business ecosystem platforms are also emerging.
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And the impact of these platforms has already started emerging.
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Yet Facebook could struggle to shop a more deeply-embedded mobile service in emerging markets, where local apps born on mobile platforms dominate the landscape.
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In the case of an emerging manager, this review will need to be based on a wider investigation of prior firms, affiliations and platforms because the current team will have only been together for a limited time.
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While the company is pinning all of its hopes on the Windows Phone to rejuvenate its smartphone sales, it cannot let its feature phone platforms decline rapidly since it still accounts for a majority of its sales currently, especially in the emerging markets.
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