With the 2010 World Cup, the vuvuzela joins the ticking stopwatch on "60 Minutes" and the piercing signal of the Emergency Broadcast System in the pantheon of nonmusical sounds that instantly tell you what is on TV even before you've entered the room.

CNN: How I learned to love the vuvuzela

We have been working on the Emergency Alert System, trying to move past just broadcast media.

WHITEHOUSE: Press Briefing