Ad: Apple will let developers embed interactive-video ads into their apps.

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He rifled through a number of features, such as dual video recording, which allows a user to embed a front-facing video window inside a video stream of the rear-facing camera.

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Its software allows video creators to embed instructions for the player to show several kinds of advertising in videos, including pre-roll video ads, text ticker ads that run along the bottom of the image, and small clips displayed in the corner of a video.

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Scout for Apps is also the only GPS navigation service that developers can embed within their own mobile applications, just like embedding video into a website, allowing them the ability to keep their users within their own branded app throughout the entire navigation session.

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Gif's enduring popularity has also been helped by the fact it supports animations, making it easy for people to embed short clips into blogs, and copy and paste jokey looping video - such as odd actions by the actor James Van Der Beek - into discussion forums.

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For better or worse, manufacturers will embed cameras in pricier TVs, adding value for customers who frequently use Skype or other video chatting tools.

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More recently the distributor landed the film on video sites including Hulu and SnagFilms, where viewers can stream it for free or embed it on a blog.

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