" On the other hand, if Microsoft is allowed to embed its Web browser into its operating system in a manner that maintains its monopoly, Reback warns, "where will it stop?

CNN: In Search Of The Real Bill Gates

"So instead of building a phone, which seems like a desperate move, Facebook should partner with every operating system and carrier and hardware maker it can to try to embed this social platform within every mobile platform, " Blodget said.

CNN: Report: Facebook is making a phone