The BranchIt corporate social graph is kept current through the continual indexing of new emails, calendar requests, phone calls, etc.

FORBES: Jerry Maguire Didn't Sell Smart

At any moment, a barrage of emails, messages, must-read articles, chart submissions, etc. could upset my otherwise productive day, which was already unreasonably dissected into fifteen minute increments to account for my wide variety of responsibilities and interests, while still leaving that one magical four hour block of time in the afternoon untouched.

FORBES: Why Benjamin Franklin Was More Productive Than I Am

Every day I get emails from soon-to-be or recent college grads, writers, journalists, etc. who ask me how I got my job with Forbes.

FORBES: How To Make a Career Leap When You're Young

It can, definitively and without error, identify spoofed emails like the fake FedEx notice I had, or the fake LinkedIn messages, IRS notifications, friend requests etc. that weave their way into all of our inboxes every day.

FORBES: Authenticate This!