Imagine if the way that email was monetized was putting ads in the middle of your email stream, or putting an interruptive video ad or something like that in your inbox.
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Android app developer TuneMe has used mobile signup ads to build an email database of app users to promote and cross sell their apps.
This summer, ProPublica detailed how Microsoft and Yahoo are now allowing advertisers to target specific people with ads if they know their email addresses.
The underlying promise is to provide companies a rich set of offer content, a marketing engine capable of reaching customers over multiple channels including email, SMS, social media and ads, an integrated transactional platform, and a rich data and analytics engine to optimize targeted delivery of offer content all within company branding.
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According to the Relevancy Group survey, 73% of marketers want to improve ROI for mobile ads, 54% want to increase email subscribers via mobile marketing, while 53% want to build a social community via mobile ad campaigns.
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The vast majority of medium and large organizations which advertise their jobs on job boards or through their recruitment tools such as targeted email campaigns and cell phone text messaging campaigns set up their ads so that the candidates who click apply go to the employer career site to apply.
With dynamic display ads working in conjunction with other digital channels, such as email, advertisers are able to interpret the information they have on their customers and orchestrate it into their cross-channel marketing strategies.
Yahoo, which reports earnings Tuesday, sells banner ads and other forms of display advertising on its home page, email service and other sites.
Email campaigns, events, blogging, tweeting, PR, ebooks, white papers, apps, banner ads, Google Ad Words, social media outreach, search engine optimization.
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