It wasn't Keebler's elves that Kellogg craved when it decided to buy the cookie company in 2000.

FORBES: Magazine Article

What you don't want to discover is that Santa's elves have been monitoring your Google, Bing and Amazon searches for gift ideas, then poring over your Facebook wall to see if you've been good enough to deserve them.

CNN: What your hotel knows about you

We wound past cactuses and scrambled up rock terraces as we made our way toward the narrow ravine of Elves Chasm, one of the Grand Canyon's most picturesque side canyons.

WSJ: The Grand Canyon's Secret Network

Such a book might ignite a campaign for real fantasy, rekindling a desire for moving, vital fantasy that transcends the trilogies of magic elves and dwarves and identikit pastorals that pass for fantasy in today's mass market.

ECONOMIST: Fantasists

Reviews were tepid, and parents opted to take their children to Jerry Seinfeld's week-old Bee Movie rather than watching Vaughn party with the elves.

FORBES: Not-So-Funny Men

Most adults, in the U.S. at least, don't want to be sword-wielding elves long enough to let a gamemaker turn a profit.

FORBES: A World for the Rest of Us

Eomer and his men going missing...an army of Elves turning up (I assume this is a mis-timed reference to Elrond's sons and the Dunedin turning up before Aragorn takes the Paths of the Dead ?)...

BBC: The Two Towers: Your views

Yesterday, Snowball and I worked as Santa elves and I got excited when he started saying things like, I'd follow you to Santa's house any day, Crumpet.

NPR: Crumpet the Elf Reads from Santaland Diaries