Chipotle founder Steve Ells, a Birkenstock-wearing 34-year-old gourmet cook, couldn't be happier with his newfound clout.

FORBES: Beyond Burgers

Ells has always wanted the avocados at their absolute peak of ripeness.

FORBES: Beyond Burgers

When I called one of the researchers, Ells Dutton from the National Oceanic and Atmospheric Administration (Noaa), he described the top line message as "relatively mild".

BBC: More sulphur trails from the stratosphere