The win proved a marked improvement from Eller's performance in 2004 in Athens, where he trailed in 17th place.
Eller took over for Hans as chairman of the company two years ago.
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Eller estimates that only one in every 1, 000 views of an ad result in a click, much less a sale.
Marlin Eller was a senior developer who, like many veteran Microserfs, left the company independently wealthy when his share options vested.
Hans, now 82, no longer has ownership of the company, Eller said.
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"The amount of rage that these young people are carrying around is increasing very greatly, " says Sally Eller, who runs Phoenix II.
"Especially with more expensive items, views and impressions are a necessary part of building the brand awareness that leads to a sale, " said Eller.
If Mr Eller and Ms Edstrom think that almost everything that happens at Microsoft is a serendipitous accident, Wendy Goldman Rohm is of the opposite persuasion.
Martin scored at 12:10 of the second, knocking in a pass from Brad Boyes for his second of the season with Montreal's Lars Eller serving a tripping penalty.
K. Subban dished the puck from the point to Galchenyuk behind the goal line, and the rookie passed it to Eller, who scored at 19:34 from in the right circle.
"For smaller advertisers, a system that only calculates traffic is an easy and inexpensive way to calculate effectiveness, " said Eric Eller, director of product marketing at Advertising.com, an online advertising outfit.
John and Kurt Epprecht serve as vice-presidents, Eller said.
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His critics, like former Microsoft employee Marlin Eller, claimed Myhrvold was partly responsible for Microsoft missing the Internet, but Myhrvold's reputation remains golden in Silicon Valley, and everyone is in awe of his intellect.
Although Mr Eller and Ms Edstrom offer some enjoyable vignettes of the horrors of life on the campus in Redmond, where Microsoft resides, the book suffers from Mr Eller's exclusion from the senior executive inner-circle.
Throughout the decades, with the help of his children, John and Kurt Epprecht and Heidi Eller, he transformed what was an Ohio-based enterprise into a national player, supplying cheese to retailers and the food service industry.
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But once you view the correspondence between the general counsel of the NFL and NFLPA, attached as Exhibits to the Brady or Eller lawsuits against the NFL, you readily see the trust factor was not Maize and Blue.
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Each player on the line of Erik Cole, Alex Galchenyuk and Lars Eller scored a goal and added an assist for Montreal (12-4-2), which bounced back after Thursday's loss to the New York Islanders and won for the sixth time in seven games.
Shoppers are likely to abandon a line that might take between one and 10 minutes to get through after the first two or three minutes if they feel it isn't moving sufficiently fast enough for them, says Narayan Janakiraman, an assistant professor of marketing at Eller College of Management at the University of Arizona.
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