"People come in and claim to know more about what to do with our brand than we do, " says Ellen Siminoff, Yahoo's head of business development.

FORBES: The Killer Ad Machine

Ellen Carey emerges as a photographer who could do many things well with Polaroid.

WSJ: The Polaroid SX-70 as Sexy Tech | Frances Lehman Loeb Art Center | By Richard B. Woodward