You are finally at an event and are armed with your elevator speech and a pocketful of business cards.

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Whether you have an elevator speech, a tag line or a mission statement, you better make it clear very early on why you are different from the thousands of other advisors out there.

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This elevator speech takes exactly 30 seconds.

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You use your elevator speech.

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The next time you ride an elevator (alone), practice your speech.

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