It had a circular elevator shaft for the round elevators that he believed would be the vertical transportation of the future, although it did not receive one that fit until a 1970s renovation.

WSJ: Cooper Union's New Building, at 41 Cooper Square | By WSJ Architecture Critic Ada Louis Huxtable

At SXSW, you never know who might share your elevator or literally bump into you as you round a corner, so look your best, have your pitch down, and always carry your product or something to demo.

FORBES: Ten South By Southwest 2013 Lessons To Apply In Business