It is not surprising that he expects these elemental motivators to work in Washington as well.

CENTERFORSECURITYPOLICY: Center For Security Policy

Formerly in marketing at Apple Computer, she has found similar work at Elemental Software in the San Diego area.

FORBES: Paradigm shift

Mr. Agarwala decided to "like" the Facebook page of Pb Elemental Architecture, whose work the couple admired, to get updates on new designs.

WSJ: Building Outside the Box

The implications of Arthur's work, however, suggest something more elemental is at play: Our accomplishment and our happiness are tied up with our very human desire to find and gnaw over the missing thing, the problem and the need.

FORBES: Commentary