When the stock market is overvalued fundamentally it becomes more important to track the technicals as on market strength momentum becomes an important element of your stock selection.

FORBES: Overvalued Fundamentals And Overbought Technicals Means It's Time To Look To Reduce Market Exposures

According to IPG Media Lab, 74 percent of shoppers say the package is a critical element to making a final product selection.

FORBES: Written by Jack Knott