Jobs was a workaholic obsessed with every screw inside the computer, how the customers experienced the product packing and every element in the marketing of the product.

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According to IPG Media Lab, 74 percent of shoppers say the package is a critical element to making a final product selection.

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It can be hard if your social media practice is at work and you lack confidence in some element of the brand or product.

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Whether through advertising, event sponsorship or product placement, entertainment has long been a key element in consumer engagement.

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So far, however, Dell is missing the biggest element in the turnarounds at Apple and Hewlett-Packard: deep product design teams.

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Beyond this eco-friendly element, Radiator Labs is integrating a phase change material into its product that can store energy and heat an apartment for up to four hours without assistance from the boiler.

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