And, as you can see from the screen above, the CSS code for each element can be discovered through the DOM tree inspector at the bottom of the workspace.

FORBES: Move up http://i.forbesimg.com t Move down

It is not just one single element, but the delicate and sometimes deliberate interweaving of all seven pieces of primal code that makes the Super Bowl franchise relevant and meaningful for its millions of passionate fans.

FORBES: Super Bowl Has Become The Passion Bowl

Another key element to Pramana's approach is secretly cycling through changes in the criteria to keep spammers from cracking the code.

FORBES: Identity Theft