In addition to creative people, such an in-house agency would be unlikely to lure top planners, who add a vital element to the creative process: consumer insight.

FORBES: Dedicated, Single-Client Agencies Are Like Arranged Marriages, And Just As Exciting

R.5: The element is inscribed as an Important Intangible Folk Cultural Property on the national inventory maintained by the Agency for Cultural Affairs.

UNESCO: Intangible Cultural Heritage