Typically such rarefied, highly technical movements are housed in classically styled watches that exude elegance and refinement.

FORBES: Audemars Piguet's Royal Oak Offshore Gets Grand Complicated

Through his latest endeavor, the Evite Postmark platform, Woolley hopes to bring greater refinement and elegance into the digital age, by partnering with designer Friedland.

FORBES: Evite Launches Designer Digital Invitations