At New York Comic Con, Intel Extreme Masters, in partnership with Electronic Sports League (ESL), took place at the Javits Convention Center.
FORBES: Pro Gaming Turns The Table On Nerd And Jock Stereotypes
Professional computer-gaming in the West has been around for several years, with outfits like the Electronic Sports League in Europe and Major League Gaming in America.
Training for a major event like the Electronic Sports World Cup (ESWC) involves practising with friends and other gamers (locally or online), or competing at smaller tournaments to build up competitive gaming experience.
For a privileged few, including UK Counter Strike team 4Kings (who will be representing the UK at the upcoming Electronic Sports World Cup in Paris), and world famous professional gamer Fatal1ty, this is already a reality.
Electronic Arts' EA Sports is a valuable property in large measure because EA spends money getting rights to other names, like John Madden and NASCAR.
Electronic games have almost become sports in themselves, with world championships of their own.
Electronic Arts has unleashed EA Sports NCAA Football 13 for Xbox 360 and PlayStation 3, giving gridiron fans an early start to the road to a BCS championship.
Peter Moore, president of EA Sports, part of Electronic Arts, a games company, says that some gamers like to recreate what they see during live NASCAR races in video games, using online information about speed, drag, tyre pressure and so forth to recreate, in a virtual world, the real-life action.
Today Goldman sports one of the most sophisticated electronic pricing engines in the world.
Bringing up the rear is Electronic Arts, maker of the popular EA Sports games, as well as many non-sports titles like The Simms and Battlefield.
For those targeting domestic consumers, the rethink should be even more radical as demand for sports shoes, edgy fashions and electronic gadgets may start to decline in relative and, eventually, absolute terms.
Electronic Arts hired Snoop to promote its new EA Sports FIFA 13 Soccer game.
Electronic Arts has sold over 650, 000 copies of EA Sports NBA Jam worldwide since last October, according to VGChartz.com.
FORBES: Potential NBA Lockout Won't Impact New Basketball Video Games
The proliferation of electronic devices and programs that provide up-to-the-minute sports information to the individual fan are relatives of in-facility technology, from the manual scoreboard at Fenway Park to the massive JumboTron at Cowboys Stadium.
FORBES: NFL Experiments With Fan-Controlled In-Stadium Technology
The real prize for Electronic Arts is the opportunity to knock off Take-Two's money-losing sports business.
Collectively, movie-based games have not been as popular as Electronic Arts' (nasdaq: ERTS - news - people ) sports-based titles or role-playing titans like World of Warcraft, made by Blizzard Entertainment, a unit of Vivendi (other-otc: VIVEF - news - people ).
Electronic Arts announced on Thursday that Real Madrid midfielder Kaka would be on the cover of EA Sports FIFA Soccer 11 which hits stores September 28 in North America.
Electronic Arts ( ERTS - news - people ), is the best-selling sports videogame of all time, with more than 65 million copies sold since it was first released in 1988.
Virtually all professional sports teams in America now tolerate some kind of secondary market in tickets, usually through electronic exchanges run by companies like StubHub and Ticketmaster, as do a growing number of college teams.
Electronic Arts has stated that the new Madden game is on track to be one of the most popular EA Sports games of all time.
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