Sure, we've seen hypothetical approaches before, but this rendition lacks the mess and time requirements of previous methods by allowing customers to snap an image of their face, and then scan electronic tags of interesting looking makeup in order to dash their on-screen persona with whatever they please.

ENGADGET: Japanese department stores trialing virtual makeover machines

True, dairy farms already scan their herds with electronic implants, but it is a far cry from a milking shed to a herd of muddy steers in a Colorado blizzard.

ECONOMIST: Branding in the west