Visitors are met with airport-style x-ray machines at all entrances, followed by electronic scanners which read your identity badge and pull up your profile on a screen.
Ray Story, chief executive of the Tobacco Vapor Electronic Cigarette Association, warned that tax rises on e-cigarettes would only benefit tobacco companies, to the detriment of public health.
And at the Electronic Entertainment Expo (E3) held in Los Angeles earlier this month, Payton Hills of the Cleveland Browns, Clay Matthews of the Green Bay Packers, and Ray Lewis of the Baltimore Ravens took the stage during an Electronic Arts media briefing to introduce the Madden 12 video game.