Pac-12 Now also features an electronic programming guide and gives fans the ability to share what they watch with their social networks.

ENGADGET: Pac-12 Conference streams come to iPad, fuel that Big Game rivalry on the road

Loyal fans like Schiele have made Electronic Arts the world's largest maker of videogame software.

FORBES: Name Recognition

The tournament now has electronic line calling on every court and improved facilities for fans and players.

WSJ: Larry Ellison, Indian Wells: Tennis Argues Over Free Money

Electronic Arts has unleashed EA Sports NCAA Football 13 for Xbox 360 and PlayStation 3, giving gridiron fans an early start to the road to a BCS championship.

FORBES: Move up http://i.forbesimg.com t Move down