The Delta Sport is a sleek, ergonomic, and simple-to-use electronic training system for dog owners who want to teach their canine companion new commands, or refocus them away from unwanted behaviors.

ENGADGET: Garmin announces new dog collars, talks up 'Bark Odometer'

Previous consumer-created ads for Doritos, including one that showed a vengeful dog securing an electronic bark collar on a guy, and another that featured an office worker slamming a crystal ball into a vending machine, have notched top slots on USA Today's annual Super Bowl Ad Meter.

FORBES: The Super Bowl Ads You Can't Miss

We asked in December if Vick is once again the face of the NFL. Sponsors are starting to reengage with Vick, with a Nissan dealership and sports gear company Unequal Technologies inking the star to deals (pre dog-fighting Vick had deals with Coca-Cola, Electronic Arts, Kraft and Nike).

FORBES: See Michael Vick Get Key To City Of Dallas

He digs like a dog to learn his subject, particularly if the subject is narrow and peculiar, such as opto-electronic switches, P-N junctions or a hailstorm's effect on spread spectrum wireless video transmission.

FORBES: Digital Rules