Such breathlessness (complete with mixed metaphors) is an occupational hazard in the world of electronic commerce.

ECONOMIST: Eventually, bigger means different

The study, forthcoming in the International Journal of Electronic Commerce, considers why some massive multiplayer online role-playing games such as World of Warcraft or Star Wars Galaxies, command legions of loyal players while others struggle to gain a following.

FORBES: Studying Player Commitment To MMORPGs