Energy can leak through gaps around doors, around electrical sockets, appliances, sinks, even lighting.

FORBES: Where SolarCity's CEO Failed In Energy Efficiency

The campaign will urge people to check electrical appliances and sockets at home, install and check smoke alarms, plan an escape route in the event of a fire and not attempt to tackle the fire.

BBC: Neasden fire deaths: Chest freezer 'most likely cause'