As an election strategy, reminding people of the past can work only while memories are fresh.
They may well also be thinking of an election strategy that reaches further beyond their core vote.
Eric Fehrnstrom inadvertently hijacked his boss' campaign when he compared Romney's election strategy to an Etch A Sketch.
Mr Lyons has vowed to stay on as president, and is even plotting his re-election strategy for the vote next September.
After years of infighting coupled with a poor election strategy, the Democratic Party saw their number of seats drop from eight to six.
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If he has started to gain ground that he does not lose again, this week could see the start of a winning election strategy.
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He recently returned to the limelight advising Labour on its general election strategy and was among those coaching Gordon Brown ahead of the leadership debates.
This is neither leadership nor is it a sound election strategy.
In a phone interview with Voted Up, Johnson made clear that personally engaging with his social media audience will be a big part of his post-election strategy.
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The senator is quick to reject suggestions that his and other Republicans' recent criticisms on current Iraq strategy are part of an election-year strategy.
Democratic leaders will try to preserve most tax cuts while raising taxes on top earners, but, given that they didn't have the votes in the Senate for such a strategy before the election, they seem unlikely to have them now.
Megawati's "cool" may have been a good political strategy to win the election.
This week Sir Menzies surprised colleagues by revealing that the party had begun work on its negotiating strategy in case the election went that way.
While some of Bush's supporters initially hailed the fall of the governments in countries like Egypt as proof that his strategy worked, the election of an Islamist government created new fears.
The Conservative strategy for the next election involves defending its 40 most marginal seats, whilst also targeting the 40 seats held by other parties which the party thinks are most winnable.
The timing of this threat looks particularly odd: even Soviet hawks used to wait for six months after an American election to make big statements of military strategy.
But he was "putting in place a strategy for us to win the election regardless".
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The Republican Party used the election as a key testing ground for a strategy that's expected to be deployed in several districts next fall.
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For four-term congressman Altmire, he said he was being consistent in his vote against Holder, using the same strategy he touted during the 2010 election and in campaign ads.
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Socialitical has a background in social media marketing but has adapted its techniques for the election cycle and now offers Facebook political campaign strategy, and is expanding into Twitter for political campaigns.
Lord Birt is part of the Blue Skies Forward Strategy Unit established after the general election to work with ministers and civil servants across departments, including the Department for Transport, Local Government and the Regions.
And no matter what you hear from some folks in an election year, the key part of this strategy over the last three years has been to increase safe, responsible oil production here at home while also pursuing clean energy for the future.
The other leg of the strategy is in enterprise areas - an election pledge, backed by a modest amount of Whitehall funding, and so far very little detail.
But I think to surmise what a strategy would be like based on an election that's 11 months away from happening -- like I said, it's a little like predicting not who's going to win this Super Bowl, but who's going to win the next Super Bowl.
President Felipe Calderon, seen as the chief champion of Mexico's crime-fighting strategy, is not running for re-election.
Former Health Secretary Andrew Lansley pledged to achieve this target by the next general election in 2015, with the government's cancer strategy.
Marc Chandler, global head of currency strategy at Brown Brothers Harriman, said the election is important because regions control spending on health care and education and account for half of government employees.
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